The Lo & Behold Group is a hospitality company that creates, owns and operates a series of timeless, thoughtful concepts. Every restaurant, bar, club, hotel that we create intentionally offers a distinct experience and adds to the vibrancy of this city we know and love. Our multi-award-winning properties currently include Odette, Claudine, Clink Clink, Tanjong Beach Club, The Coconut Club, Fico, Somma, and New Bahru.
Responsibilities:
- Brand Champions: Live and breathe brands, develop a deep understanding of their inner workings, and craft marketing strategies that grow the brand and business in equal measure.
- Creative Collaborator: Work with our in-house and external creative teams to develop captivating branding materials that resonate with the brands’ target audiences.
- Digital Guru: Manage social media, email marketing, and website updates, crafting engaging content aligned with business goals and foster brand love. Optimise campaigns with data analytics to maximize reach and engagement.
- Storytelling Maestro: Cultivate relationships with media, influencers, and industry partners. Craft press releases, media pitches, and features that highlight the unique offerings of the restaurant.
- Partnership Pro: Identify and secure partnerships with like-minded brands, elevating the overall experience for guests. Execute marketing initiatives for events, collaborations, and seasonal launches.
- Guest Advocate: Work with Operations to develop guest loyalty programs and VIP initiatives that foster lasting connections. Analyse guest feedback to refine marketing efforts and continually enhance the dining experience.
- Trusted Operational Partner: Maintain seamless communication with operations and culinary teams to ensure marketing campaigns perfectly align with service delivery.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2-3 years of marketing experience, ideally in the F&B or hospitality industry.
- Proven track record of managing successful marketing campaigns across different channels.
- Deep understanding of dining concepts and marketing strategies for this segment.
Desired Skills:
- Storytelling Superstar: You possess exceptional content creation skills, crafting engaging narratives that captivate your audience.
- Digital Mastermind: You're proficient in digital marketing tools like Ads Manager, SEO platforms, email marketing software, and CRM systems.
- Relationship Builder: You have strong interpersonal skills, fostering positive connections with partners, media, and influencers.
- Data Detective: You're analytical, leveraging campaign performance metrics to optimize strategies and maximize results.
We love people who are:
- Excellent communicators
- Able to perform under stress and uncertainty
- Meticulously organised & structured
- Highly effective and can get things done
- Go above and beyond to make someone else's day
- Are thoughtful and kind, while upholding high standards
- Own outcomes and drive solutions
- Are ever-curious and always learning
Take an inside look at our culture or find out more here.
https://www.lobehold.com/playbook
https://instagram.com/tlbg.openarms